#1: The Marvel Studios Formula for a successful superhero movie, as evidenced by Iron Man (smash hit) and The Incredible Hulk (give it time): Take one well-known but difficult-to-translate character; add one completely unexpected, incredibly risky but undeniably interesting fmaous creative personality who could be a disaster but also makes a perverse kind of sense in either the writing, directing or acting capacity; roll dice.
#2: It has been a running cigars-and-brandy joke among old-guard film snobs that Hollywood is now treating *snort!* "superhero movies" like it used to treat Shakespeare. Guffaw, guffaw, guffaw.
With these observations in mind, take note that Variety has reported that Kenneth Brannagh is, apparently, being offered the director's chair on "The Mighty Thor."
Want to know a great irony of our age? If he were alive and working today, Sir Alec Guiness would be FIGHTING for the role of Obi-Wan Kenobi...