From the beginning, Sony Pictures' hoped-for "fan salve" regarding the rapidly-developing "Spider-Man" reboot has been to tout it's supposed similarity to Brian Michael Bendis' "Ultimate Spider-Man" comics, which took a similar "send him back to school and start over" approach to the character with tremendous (financial) success as a result.
Now, apparently, it's looking like they're doing more than blowing smoke: Latino Review reports that Bendis has been tweeting about spending some time with the reboot's producers: http://www.latinoreview.com/news/will-the-spider-man-reboot-be-of-the-ultimate-kind-9246
This is... interesting, if there's anything at all to it.
I'm in the minority when it comes to "Ultimate Spider-Man" - it just never grabbed me. The whole "Ultimate" line comes with it's own built-in defense in these cases: Anyone who doesn't get into it is just "pissy" about tossing out long-term continuity or whatnot. Me, I just never cared for Bendis' approach to the character - overly drawn-out and tiresomely "hip." I actually like Bendis better when he's doing "event" books, possibly because the nature of the format FORCES him to actually have things happen.
In any case, like him or not it makes A LOT of sense that Sony would go to him - even if it's just to get a "fan favorite" Marvel writer to "bless" the franchise in an attempt to brush-off fan outrage - since Bendis' Spidey-approach is more or less EXACTLY what Sony is looking for: Light on action, heavy on inter-character-angst and quippy dialogue.