Tuesday, October 12, 2010

Not cool, Target

Memo to: Target -
Fuck you.

Sincerely -
Various peoples' moms.

Ironically... isn't the "real" Iron Man's costume technically home-made?

So... this made it to the air HOW, exactly?

So, you're a Target executive in an ad-pitch meeting, and someone says "we need a character-type we can take down a peg for comedic effect," and someone else says "Ooh! I know who we can totally slap around for funnies: budget-conscious middle-class moms!," and you say "Brilliant!" - because it's not like that's anyone whom Target's business relies-on or anything.

(hat-tip: Jezebel)


Arturo said...

That was painful

a.k.a.A.M.V.P said...

This commercial didn't strike me as being offensive at first. The tone isn't overly malicious, the exasperated child trope is well worn in media in general, and the costume that Target offers really doesn't seem all that expensive. But then, this is a Halloween costume for a small child, and making something that can be deconstructed and recycled does seem more practical (plus, those plastic store-bought masks are death traps). The way this commercial works, and the reason I believe that it offends, is much more subtle in its subversion of familial views of respect and appreciation, a fact that some may miss due to the short length of the ad. And really, it doesn't help that the home-made costume is clearly better on every level than the store brand.

Still, I've seen much worse. The Mom Vs. Dad McDonalds commercial is especially irksome, as is another I can't remember where a boy guilts his father into using paper bags instead of plastic, and that supposedly makes the man a better dad.

Nafees said...

for your consideration and hopefully enjoyement


Dav3 said...

So even a holiday as pointless as Halloween has now been completely ruined by commercialism.

The mind boggles.

I guess I should be happy Columbus Day just slipped by unnoticed. (now that's irony!)

In a not entirely unrrelated vein,
I saw an actual Christmas commercial 2 days ago.

A freaking Christmas commercial
on freaing October freaking 11th!

I don't know how much more of this I can take.


Neue said...

It's truly extraordinary how hard some people try to be offended.


a.k.a.A.M.V.P said...

@Nafees, What does it say about me that, for a little bit, I was expecting the car to repair itself under the tarp?

Laserkid said...

Wow, uh yikes Target, especially given the home made costume is like 20x cooler even if it isn't as "accurate". Flashlight hand beams FTW. I would have killed for a costume that awesome when I was a kid.

Joe said...

I think the thrust of the ad is the no-less odious notion of preying on people's perceived worth as parents. "Keeping up with the Joneses" is no longer restricted to cars, houses, boats and stereos, but has extended to kids' Halloween costumes. Because clearly, if you don't get your kid an authentic Iron Man costume, you're telling the world what an unfit mother you are.

Rob said...

Not to mention that he trades in a largely biodegradable and recyclable costume for molded plastic that will be used once or twice and then sit in a dump for thousands of years.

Curtis said...

Store bought costumes are extemely lazy, now I'll admit I had worn a couple as a kid but I often went the extra mile to make it my own, like when I dressed as Sub-Zero from Mortal Kombat, and instead of just running around in the standard costume, I took the time to ad a fake scar to my face so that I'd be the younger Sub-Zero.

A kid wearing the pre-made Ironman costume actually came to my house WITHOUT THE MASK. I mean really if your not going to keep the mask on at least get a fake beard and mustache so you look like Tony!

Payne said...

i've worked at target for about 4 and a half years now, and let me tell you some of the costumes we had were god awful both for kid and adults alike. now i didn't take any pictures so you'll have to take my word on these but here is a short list of my favorite train wrecks:

- the Round Rhymer: A child's garb that makes form slim formed young one into a rotund rapper complete with chains; one that says "Phat" and the other a hamburger.

- Sexy Robin: yeah so the sexy ____ costume is nothing new, but when the costume had a "Adult Fun Sexytime Clothing" logo on the front, good times are to be had by all who watch as mother look on with disgust.

- the A-List Celeb: Its a dress and a whig....and the dress has "A-list Celeb" on it...i think it was like 40 or 50 dollars...

- Bumblebee/IronMan: i put these here only for the insane amount of plastic that has to be mounted on a child.

and my favorite:

-the Sexy banana: do i have to even say anything.