Ladies and Gentleman, the (sort-of) live-action debut of the world's most-beloved color-oriented superhero NOT possessing a vagina... The Green Lantern:
Video after the jump (Blogger? Please fix this embed-code issue.) I like what I'm seeing. A lot:
I mean... could it be? A Warners/DC superhero movie that's not trying to pretend it's anything but a superhero movie? Bright and colorful, all the cosmic stuff and aliens and puffy-brained bad guys right up front, no tacit apology being made for how weird everything looks? It's about fucking time.
Yes, the CGI is obviously unfinished and they're trying to have it both ways with the tone (it wants to be a "funny" trailer and an "epic" trailer at the same time) but this is EXACTLY what they needed to turn the buzz around, i.e. a metric ton of "first looks" - The Ring, The Costume, Oa, Tomar Re, Kilowog, Abin-Sur, Sinestro, Hector Hammond ALL accounted for. Mission accomplished, fandom (probably) placated. NOW they need a "story trailer."
I maintain that part of the reason for the first "Iron Man's" surprise mega-success was that it had the best trailer EVER for a character most people had never heard of: It gave non-fans the ENTIRE first act and origin-story in condensed form: Awesome fun guy captured by Terrorists, makes a Robot-Suit to fight Terrorists, then makes BETTER Robot-Suit to fight MORE Terrorists. Boom. Ticket sold.
This, while solid, probably isn't gonna do that for people who don't already know who Green Lantern is. They need (and will probably "do" later) a trailer to give "regular" audiences a solid idea of what the Green Lantern Corps is, how the ring works, etc. Right now, if you're not already a fan, the takeaway from this trailer is: "likable actor can fly and shoot green stuff at aliens." Not bad... but it's not the "pre-awareness" that blockbusters are made of.