Below, the trailer for "This Means War;" in which two CIA agent pals (Tom Hardy and Chris Pine) learn they're both dating Reese Witherspoon and... well, the title and such...
Oh yeah, let's all get in line for that, huh?
Anyone remember why I'm supposed to be exicted to see Chris Pine in ANYTHING? He was terrible in "Star Trek," and generally has all the charisma of the block of wood for which he is named (easy joke, I know, but still...)
For that matter, what happened to the new "Trek" reviving that franchise, again? Remember, that was supposed to happen? Movie made a bunch of money, reviews skewed pretty positive, and yet... Trek doesn't seem to be "back" at all. It's not hard to tell when a franchise is "hot" these days; and any objective read of Star Trek's pop-culture presence can tell you it's back to being as cold as when "Enterprise" went off the air. Where's the excitement, in the fandom or otherwise? The web is full-to-bursting with casting-rumor and "conceptual" fanart of every minor figure who MIGHT possibly show up in an "Avengers" sequel, but NOBODY is talking about who or what turns up in JJ Abrams Trek sequels.
Yeah, I didn't much care for the movie myself, but just looking at things objectively it seems to have COMPLETELY failed in it's mission-statement to make "Star Trek" a vital part of the cultural discussion again, no?