Monday, February 06, 2012

Your Daily Reminder That You Are Very, Very OLD

MetLife famously drafted Snoopy and the Peanuts Gang as ad mascots in a nostalgiac to appeal to newly-aging Boomers back in the days when that sort of thing was novel. Now, they've dropped a new spot that not only adds Looney Tunes to the mix but also Hanna Barberra's 70s TV pantheon, Fat Albert and, yes... early-80s staples He-Man and Voltron

Yup. Mark the date, Generation X - "The Market" has officially decided that you are now old enough to be a target-demographic... for life-insurance.



Tick-tock tick-tock tick-tock tick-tock...

12 comments:

Daniel R said...

Regardless of it's intentions, you've gotta admit its a marvelous ad.

But hey, wasn't Generation X reserved for people born in the 60s and 70s, while Generation Y were people born from the 80s through 90s?

Don't mean to be a pain, I really am asking.

Wendy said...

I don't feel old. I feel timeless. Besides, life insurance is still a good idea for any age

Ezenwa said...

Life insurance is good at any age because you don't know when it is coming, really.

As for the ad, well, to be silly, trite, and very obscure, where were the Street Frogs, the Thundercats, the Wheeled Warriors, and my 2 all time faves: Captain N and Popeye?

I didn't see them, so no, I ain't getting old (even if I am turning 30 this year).

lordoffaceplam said...

So I should expect that when I reach my thirty's I can expect to see Pikachu and the Powerpuff Girls trying to sell me life insurance..... I think I'm just going to scream into my pillow now.

Christopher Delvo said...

So...Richie Rich appears to be gettin' some from Daphne.

Simulacrum said...

I would like to know where the line of demarcation is as well, as Daniel R mentioned earlier.

Born in 1981, I remember watching Widget the World Watcher, Mighty Max, Captain N, Shake Rattle & Roll, Captain Planet, MTV still had VJ Downtown Julie Brown, and not too long afterward there was this new channel called Cartoon Network. Cartoons 24/7! Excellent!

Yet, the cartoons that I truly have a lasting memory of are Pokemon, Dragon Ball Z, the Adult Swim block of programming, Digimon, The Critic, The Simpsons, and many other programs that one's fondness of could "date" them.

Still, things get tricky as I try to place myself after the Baby Boomer generation.

Nickelodeon, Nick at Night and basic syndication allowed me to become very familiar with all manner of shows before my time. Then came the internet. Even more generational stratification as I absorbed information to my hearts content.

My "peer" group ranging anywhere from those younger than I to those older than myself. I assume this was due to the fact that my consumption of popular culture allowed me to identify with many.


Forever fitting into every current generation (X,Y,Millennial) yet never being questioned as to what my age is. As all assume I am their age.

Can anyone help clarify this?

Sylocat said...

Please, Azathoth, do not let them use Mario and Sonic like this, ever.

biomechanical923 said...

@ Sylocat
"Please, Azathoth, do not let them use Mario and Sonic like this, ever.'

Nah, Sonic is selling car insurance

http://www.youtube.com/watch?v=Kru8ZaC5Wfs

Zack said...

Lemme challenge your movie trivia noodle, Bob:

Can you name many movies out there that keeps destroying the Metlife Building?

Godzilla is one.

The Partisan said...

Never too early for Life Insurance. I got it in my benefits package when I was only 23 (aka, last year), and I feel all the more secure for it.

But seeing Peanuts in any way shape or form makes me feel old...

antecedentless said...

Obligatory

Anonymous said...

Something doesn't add up here. We're living longer, but somehow we're getting older faster? Slightly unsettling to think about.