So, two weekends ago Sony found out definitively that "The Amazing Spider-Man" is now all-but-destined to be the third-place finisher of Summer 2012's superhero blockbusters. "The money people" are already whispering that "Dark Knight Rises" probably won't beat "Avengers" boxoffice, and there's no way this is opening ahead of that, so... yeah.
Hence yesterday evening's huge multi-channel "special presentation" of a 4-minute preview of the film... about 2 1/2 minutes of which were all the scenes you've already seen in the trailers. The first minute and a half, however, are "new" and appear to be a major action scene that's been awkwardly re-edited/scored into trailer-beats - unless this is actually how they're cutting and scoring this thing, in which case... yikes...
Every problem I've had with every piece of advertising on this thing is still present, so let's just cut to the discussion: 1.) If you're Sony, is it really the best idea to tease what looks unavoidably like a less-interesting version of the big climactic action scene from the first movie as a BIG SETPIECE of your all-new-all-different reboot?
2.) Does anyone think (or maybe "has anyone observed?") the shell game the trailers keep playing about "The Untold Story" - i.e. trying to make this look more like a sequel with a big plot twist rather than a remake to audiences who might not follow this stuff as closely - is actually working? Or that it actually matters?