Tuesday, May 01, 2012

Toys

I know, I know... commercialism, first-world opulence, more-plastic-for-the-landfill, etc... but I just LOVE this commercial Target has been running for "Avengers" merch:



What I like about this is that it really does nail - intentionally or not - exactly why the project works so well: The beats and energy of the kids "playing Avengers" is nearly indistinguishable from the actual Avengers in movie, which understands (especially in regards to it's best-ever version of The Hulk) like almost no other superhero movie before it that the foundational versions of these characters tended to act like the energetic children their stories were aimed at (seriously, pretty-much every "WTF?" thing about weird old comics is answerable with "because that's what a seven year-old would think/do.")

5 comments:

Dominic said...

I love it, too. It was the moment in the pre-release hype where the fact that the movie was real properly dawned on me.

I just wish they could have brought the lights up on Loki to reveal Tom Hiddleston playing a sales assistant.

Hiding behind "Harmondale" said...

Damn, I can't stop smiling :)
Oh to be young again

Joe said...

They should cast these kids for a live-action Super Hero Squad movie.

Trevor_szxygy said...

I can't stop laughing at Mini-Thor.
"WHO DARE CROSS THE AVENGERS?!"

Anonymous said...

Ha, they had to put in a black kid. They also had to make the black kid the one in the full faced mask.