A pic snapped on the "Iron Man 3" set appears to set up yet the Marvel Movieverse debut of a huge part of Marvel Comics lore... and possibly open the door to hundreds of potential stories and characters - especially on the Bad Guy side. What a time to be alive.
POSSIBLE spoilers - though I imagine it's more like "possible stuff you didn't know about yet" - after the jump:
A.I.M. Advanced Idea Mechanics. Fucking A.
It's kind of mind-blowing that these guys haven't shown up sooner, especially in the "Iron Man" franchise. A.I.M. are a collective of mad-scientists who like to go about in matching clean-room hazmat suits and sell the fruits of their genius to be used for nefarious purposes (terrorism, espionage, etc.) "Where did so-and-so get that new super-weapon?" "Probably A.I.M."
Now that Captain America and Iron Man are officially teammates (if not "pals,") I wonder if they'll keep the background-detail of A.I.M. having been founded as a Post WWII outgrowth of HYDRA. It's the kind of "bonus continuity" you can take care of with a line of dialogue as opposed to expensive or distracting cameos/background-gags... though it would be incredible to see Toby Jones stomping around as the still-alive cyborg version of Arnim Zola ("Captain America" having implied that he wound up spirited-away by the Army like so many real-life Nazi mad-scientists.)
Of course, my mind goes to the same place I'm assuming a lot of your minds are going: Namely that A.I.M. is perhaps best known as the guys behind one of the greatest all-purpose comic book villains ever... M.O.D.O.K.
I want that. I want badly. I want to see Iron Man (or whoever) being menaced by a giant flying half-robot head with stubby little robot-limbs... and more importantly, I want to see an actual flesh-and-blood human actor in a legit, multimillion dollar studio tentpole have to intone with a straight face that his name stands for Mental Organism Designed Only for Killing.