Holy. Fucking. Shit.
"Iron Man 3's" first trailer is, without a doubt, the most immediately excellent "debut" trailer a Marvel movie has ever had - dramatic, big, good sense of story and a sense that they fully "get" that this thing has to live-up to "Avengers," not just trump the first two. Get watching, kids:
I'll probably write more in depth about this later, but for now the main things jumping out at me are that The Mandarin DOES seem to be wearing the Ten Rings of Power and that I'll be curious to see what mainstream audiences make of the "Iron Patriot" armor (which apparently appears here as the new publicity-friendly paint job for War Machine - which I kinda dig.)
But, mainly... holy shit, THE MANDARIN in a live-action movie. Never thought I'd actually see that.