I really, really hope that this marks the start of a much bigger push for this movie. Fairly or not, I feel like so much is riding on "Pacific Rim." An original (read: not a sequel, remake, reboot, adaptation, etc) big-budget genre movie? Guillermo Del Toro finally on the cusp of the blockbuster clout he should've had a decade ago? Giant monsters and robots up onscreen with no "apology" for their own existence or attempt to make them palatable to audiences that might turn their noses up otherwise?
If something like this doesn't "succeed," it validates all the worst chickenshit instincts of the current studio-system. "Joe Popcorn" (or whatever the current euphemism is) probably doesn't deserve this movie... but I hope "he" shows up anyway. There's more riding on this than just this.