Wednesday, November 25, 2015

Whose Side Are You On?

And here we go...



What's impressive to me immediately is how much the in-trailer narrative here feels designed to alleviate concerns that this is more AVENGERS 2.5 than CAPTAIN AMERICA 3. Obviously, the ancillary marketing and pop-cultural "presence" will be leaning harder into "Hey guys! Here's The Avengers again - many with slightly-redesigned outfits so you have to re-buy some figures!," but as an introduction-trailer this drives home the idea that this is a natural continuation of the Steve/Bucky storyline with everyone else onhand because, hey, this is their social-circle.